Studio Blueprint
Eight weeks with me, walking through everything I learned opening Smudge. All of it, in one place.
Reserve my seat: $50
A note from Emma
I get asked this question every single week.
How do I start a studio like Smudge? It's one of my favourite things to talk about, so I'm finally putting everything I know into one place.
I signed the lease at Smudge in 2023 with a lot of enthusiasm and not much of a plan. Three years later we run 15+ classes a week, host 150+ birthday parties a year, and have built a community of thousands of families. I made a LOT of mistakes along the way. I want to make this easier for you than it was for me.
Studio Blueprint is the course I wish existed when I started. 8 weeks of the real templates, real systems, and real numbers from inside Smudge.
Emma Dunlop
Founder, Smudge Artspace
The Curriculum
8 weeks. 4 chapters.
Tap a chapter to see what's inside.
Why Studio Blueprint?
Built from 15 classes a week, 150 birthday parties a year, and three years of figuring this out the hard way.
The exact templates, pricing models, and policies I use at Smudge today, ready to copy and make your own.
8 weekly 60-minute live calls with me, where you ask the real question, not the polished version.
A small cohort (max 20), so every question gets a real answer instead of a forum thread.
Specifics, not theory. What to look for in a lease before you sign, what to charge for a five-year-old's class, what to do when enrolments dip in week three.
First cohort
Join the July cohort
Pay $50 today to lock in your seat.
- Starts
- Fri 17 July
- Length
- 8 weeks
- Tuition
- $997 AUD
Balance due Friday 10 July. Deposit is fully refundable.
July doesn't suit?
Get on the list and I'll let you know when the next cohort opens.